The company, which was incorporated on March 2, 1995, turned 30 years old this month. But a lot has changed since 1995, which was also the first year that ads ran on the Yahoo site. Today, Yahoo has a ...

Bill Murray is looking ruff, and his emails are open. The elusive Ghostbusters star launched a Super Bowl ad campaign for Yahoo where he looks into a mirror and sees himself as a dog. “Have you ever ...

New ad spots for Yahoo DSP were released on Monday as part of the demand-side platform’s multichannel Expect Results campaign. The campaign includes three 15- to 30-second videos — “Promotion,” ...

SAN FRANCISCO, June 24 (Reuters) - Yahoo Inc. is merging the two main parts of its U.S. advertising business after veteran sales executive Wenda Harris Millard resigned, the latest in a string of ...

Why did Bill Murray see a dog when he looked in the mirror? Yahoo’s big game ad prompted viewers to email Murray at [email protected] to learn the answer. The brand-awareness campaign, which will ...

Yahoo DSP will work with GeoEdge, which focuses on ad security and quality, to create a safer and more reliable ad environment for advertisers and their customers as malvertising remains a challenge ...

Media General plans to extend part of its Yahoo! ad sales partnership to all of its television stations by the end of the year. The group will become the first member of the Yahoo! Newspaper ...

Purchase of online ad firm will help Yahoo extend its reach as it continues to challenge rivals Google and Microsoft Yahoo continued its pursuit of online ad rivals with a $300 million purchase of ...

Yahoo! announced that Yahoo! Games will offer ad-supported downloadable games from the top casual games publishers. With more than 400 ad-supported games available to users by the end of the year, ...

An estimated 2.5 million Yahoo users were likely infected with malicious software, after hackers hijacked some of the company's advertisements, and used them to attack web surfers. According to cyber ...

SAN FRANCISCO (Reuters) - Yahoo Inc. said on Monday it is opening up its new advertising system for testing by newcomers and potential converts from rivals, marking progress in its long-awaited ...