The stand-alone brand, dubbed Cheekies, launches with bikinis, one-piece suits and cover ups priced between $45 and $110.

Over the last decade, women’s swimwear has been trying to find its place with modified styles and fabrications as well as a hefty dose of sustainable attributes catering to the younger generations.

The Singapore-based swimwear brand makes luxury swimwear for women who don’t have time to shop. Founder Diana Chan talks about the sweat-wicking fabrics and velvet that have become their trademark.

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