ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...

While the words "antique" and "wine" are rarely seen side by side, the category of wine collecting is one of the few collectible areas attracting the attention of millennials. With their taste for ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

The role of wine labels in selling wine has increased significantly over the past three decades. ‘In the ’70s and ’80s, not a very designed label would not off-put a person, if they were looking for a ...

The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...

After multiple opportunities to do field research this holiday season, I've come to the conclusion most of us choose wine based on brand, rather than taste. Sure, many people have an oenophile friend ...

As wine sales continue to climb in the U.S., vintners are incorporating augmented reality and other innovations in wine label design. Last year the wine industry filled 717,866,271 bottles, according ...

We're all guilty of it. Even if we don't want to admit it, we've all been suckered into grabbing a bottle of wine off the grocery store shelf just because of what's on the label. Seriously, who can ...