Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Every pound wasted in a PPC campaign could have been used to convert a click. Wasted ad spend is a missed opportunity to get real results. What's happening is you are spending money on irrelevant ...

Google expands campaign total budgets, tests Direct Offers in AI Mode, and updates Shopping promotion policies, reshaping how ...

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...