Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...

Bluesky is quickly gaining attention as a growing social media platform – but what does that mean for the PPC community? Here ...