The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

Mass tort law firms depend on lead generation to fuel growth and secure new cases. But turning advertising dollars into qualified clients isn’t easy. Between strict compliance rules, operational ...

The ground beneath the lead generation industry is shifting. What was once a landscape often dominated by volume and aggressive tactics is quickly changing, driven by regulatory headwinds, increased ...