Add Yahoo as a preferred source to see more of our stories on Google. In many industries, a certain brand name more or less becomes synonymous with a type of product. Think of Kleenex, Band-Aid, Coke, ...

GORE-TEX brand feels like its own genre in the sneaker world. And after recapping the best sneakers of 2023 earlier this month, we're focusing on GORE-TEX footwear now. GORE-TEX shoes are the ultimate ...

Aesthetics are subjective; performance is not. At the end of the day, this dynamic is what defines outdoor apparel: Do the clothes merely look nice, or will they hold up against inclement climates? If ...

Following the success of last fall’s GORE-TEX collaboration release, Seoul-based imprint thisisneverthat is back with an all-new drop just in time for spring showers. The collection builds off of the ...

In the fourth and latest chapter to nanamica’s “Life-Tech Wear” series, the Japanese label continues to highlight its emphasis on functionality via new outerwear. The drop spotlights four styles ...

Brand loyalty is a driving force when it comes to consumer behavior, especially in the world of skiing, mountain biking, and other adventure sports. You might a Salomon-only person, your friend a ...

The new Beta SV is the brand's most rugged all-mountain jacket to date ...

In many industries, a certain brand name more or less becomes synonymous with a type of product. Think of Kleenex, Band-Aid, Coke, or in the world of technical ski outerwear, Gore-Tex. Since 1976, the ...