Friction-maxxing” started popping up on my social media feed during the school vacation week—which, parents can attest, felt ...

Friction isn’t always a flaw. When effort is intentional and optional, it can turn routine interactions into experiences ...

New York subscribers got exclusive early access to this story in our Brooding newsletter. Sign up here to get it in your inbox. Over the past few months I’ve been thinking about how the idea of ...

Stanford’s Bob Sutton and Huggy Rao on how to boost efficiency and satisfaction while also improving innovation and decision-making. Organizations too often subject their employees and customers to ...

A better life means different things to different people. For one person, a better life might mean better relationships, better emotional well-being, or better physical health. For another, the same ...