As Porter put it, the generic strategies are "Cost Leadership" (no frills), "Differentiation" (creating unique products and services) and "Focus" (performing a specialized service in niche markets).

Differentiation is used in maths for calculating rates of change. For example in mechanics, the rate of change of displacement (with respect to time) is the velocity. The rate of change of ...

Consider RyanAir, Primark, Wal-Mart, and McDonald's as examples of companies that use this strategy. Is McDonald's pursuing a low cost strategy or a differentiation strategy? Generic Strategy of ...