Consider RyanAir, Primark, Wal-Mart, and McDonald's as examples of companies that use this strategy. Is McDonald's pursuing a low cost strategy or a differentiation strategy? Generic Strategy of ...

What constitutes a meaningful differentiator in the beauty industry will be completely different from what does in B2B software services, for example. Let's have a look at a few standard approaches to ...

As Porter put it, the generic strategies are "Cost Leadership" (no frills), "Differentiation" (creating unique products and services) and "Focus" (performing a specialized service in niche markets).