A growing number of books and articles are actively promoting the concept of Customer Experience Management (CEM). There are also a growing number of agencies and consultancies claiming expertise in ...

Generative AI’s capabilities have even extended further, allowing for customization of some product designs and virtual try-ons. Combining both these capabilities, customers can ...

It’s often said that accounting is the language of business—and that language is typically numbers and data. But for some firms, serving their customers goes beyond crunching numbers.

Adobe has unveiled a suite of innovations for the enterprise that will empower brands to deliver one-to-one personalisation at scale through generative AI and real-time insights. Adobe’s latest ...

As consumers increasingly turn to digital solutions, supplying a flexible, personalised and unique customer experience is essential. Are you ready? Lockdowns, social distancing, capacity restrictions, ...