but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching your ideal customers – and excluding your not-ideal customers. This article will ...

Nevertheless, enrolling shoppers who are spending more is a great way for retailers to mine the data collected from loyalty programs, in order to identify and create a dialogue with profitable ...

Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales. When Orbitz admitted that it ranks products differently for Mac users, citing 20-30 ...