AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than ...

The business landscape is not what it used to be 10 years ago. A decade ago, most businesses generated revenue from foot traffic into their establishments. The ones that got on the world wide web ...

If you work as a writer or you’ve been looking around for some side work, you’ve probably heard the term “copywriting.” However, it’s not the same as many other forms of writing. So what is ...

Whether it's scrolling through a social media post or surfing websites, chances are a copywriter wrote the content. It is a popular misconception that copywriting is just about clever ads, when ...

Even before the Covid-19 pandemic, we’d already begun our migration into cyberspace. We were seeing facts like 3.5 billion daily searches on Google and three-quarters of the internet reading blogs.

Your website is ready for the next level, and it’s time to hire an SEO writer to give your content a major boost and start ranking higher with search engines. But should you hire a content writer or a ...

This copywriting approach works well for various content copies, such as transactional emails. For example, markets use direct response copywriting to create transaction-specific emails to facilitate ...

AI is everywhere now. From content tools to customer service bots, it’s changing the way we work, and it’s happening fast. If you’re considering becoming a copywriter, you’ve probably heard the ...

David is the cofounder of Aloa, a platform for outsourcing software development. Aloa has helped 200+ startups/companies build their tech. Large language models like ChatGPT are revolutionizing the ...

Opinions expressed by Entrepreneur contributors are their own. Sales copywriting is probably not new to those in business , but can we really say we’re using it to its fullest potential? With ...