The only communications that influence the purchase are between the consumer and the brand. If consumer engagement can no longer be explained by the brand-managed funnel, what construct accurately ...

High-profile mobile app crashes reveal how life can be upended when an app freezes abruptly or shuts down. The Sonos app crash in May of last year left users of the wireless multi-room sound systems ...

The future of grocery loyalty programs is AI-driven, hyper-personalized and omnichannel. As consumer expectations continue to ...

At the ADWEEK House Austin Fireside Chat, interactive technology took center stage as Matty Beckerman, founder of IRCODE, ...

97% of marketers say AI enables mass personalization. AI-created content improves or doesn’t impact consumer engagement. Marketing teams that consistently exceed targets and meet customer ...