Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM. The ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

Amazon DSP is an omnichannel media solution that simplifies the ad buying experience to drive meaningful moments between brands and consumers. Powered by trillions of first-party insights and advanced ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon.