These past two years have seen the fall of the New Economy and a return to traditional business fundamentals. The buzz words have changed: No longer is B-to-B, B-to-C or P-to-P guaranteed to secure ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

AppLovin’s first quarter results were well received by the market, as the company achieved substantial year-over-year revenue growth, driven by enhancements to its advertising technology and continued ...

AppLovin is transforming into a pure-play software company, leveraging its AI-driven AXON platform to disrupt digital advertising beyond mobile gaming. The company’s advertising segment is the primary ...

While developers were once leery of Internet listings, Zilbert says, broader outreach at lower cost has converted many to the gospel of virtual marketing. A well-designed Web site is now a must for ...

TV ad company Spot Runner has launched Project Malibu, their much anticipated web-based platform for buying and selling television advertising. The move comes after nearly two years of development, ...