Jones’ report — Web Personalization: How big (and small) companies are increasing conversions and boosting retention — is available now for $299, or free with your VB Insight subscription.

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We know that delivering personalized web experiences is important. In ...

Myth 1: Personalization is too complicated While adopting a personalization strategy can be a daunting task for a newbie, getting started is really not all that difficult. Adopt a personalization ...

The personalized Web is here, but the move to Web 3.0 must also be accompanied by innovations in online privacy. Otherwise, the casualties – Groklaw, Silent Circle, Lavabit – that have started ...

The dark side to personalization has special relevance to those of us working at the intersection of journalism and technology. While the Web has provided consumers with a means to individualize ...

What Is Web Personalization? Personalization is the process of creating delightful experiences tailored to the customers visiting your web store.

So rather than being innovative, the personalization trend is proving to be corrosive. It's ruining search--and research--on the Web.

Although personalization systems track our individual web movements, they are not designed to "know" or identify us as individuals.