As it turns out, web copywriting is a contentious issue - peppered with strongly differing views and hotly defended opinions. At this kitchen of contention, it can be hard to distinguish between the ...

AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than ...

This article is written to provide information on copywriting, examples and provide professional copywriting tips to improve your website’s performance, without the cost of hiring a professional web ...

I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without delving too deeply into ...

Most web copywriters argue that web copy should be more direct and conversational than most print materials, but how can you adopt this tone without compromising your brand identity? You can set a ...

These days, freelance copywriters get a good portion of their business from companies doing business online. In fact, the e-commerce industry, which is projected to spend $134 billion on marketing in ...

Poor web content is the silent killer of online sales leads and revenue generation—silent because the companies publishing poor content do not realize it is substandard. So the very first order of ...

Web Copywriting Service Provider Andrew Pegler Media is an Australian company best known for their business writing services and courses. Andrew Pegler Media specialises in web copywriting, annual ...

An icon in the shape of a lightning bolt. Impact Link As a copywriter who's spent the last seven years focused on what drives sales online, I truly hate seeing businesses make mistakes on their ...