Wisconsin Badgers athletic director Chris McIntosh promised that his department would create additional NIL opportunities to ...

Wisconsin is investing more in NIL infrastructure. Chris McIntosh told the Journal Sentinel it is the 'next step,' but not ...

Wisconsin is launching Badger Athlete Partners, the school and Learfield announced on Wednesday. This is a way for Badger ...

Since its inception in 2021, Name, Image and Likeness deals have changed the outlook of college sports all over America, including here at the University of Wisconsin. Not only have major ...

The University of Wisconsin and Under Armour agreed to a new 10-year outfitting contract valued at $104.5 million. The deal includes a minimum of $175,000 annually from Under Armour for ...

Wisconsin has been increasing its presence in Milwaukee by scheduling more sporting events in the city. This long-term strategy aims to engage fans in the state's largest metropolitan area. While ...

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The Learfield Directors’ Cup standings are a tremendous way to determine just who is the best college in athletics from all walks of sports. Following a run to the NCAA Women’s Frozen Four ...

Wisconsin Basketball: Intriguing Final 2025-26 Roster Spot Potentially Filled 3 Wisconsin head coach Greg Gard is shown during the first half of their game against Washington Tuesday, February 25, ...

MADISON, Wis. — Being inducted into the Wisconsin Athletic Hall of Fame represents far more than recognition for athletic prowess—it celebrates legacy, resilience and the enduring spirit of Badger ...

Frank Kaminsky is one of the most decorated Wisconsin men's basketball players in program history. Now he and 11 other former Badgers will be inducted into the UW Athletic Hall of Fame. Frank Kaminsky ...