Psychology of Visual Merchandising. When merchandising, business owners have the option of simply putting their products on shelves and hoping customers will make purchases.

Visual merchandising is everything the customer sees, both exterior and interior, that creates a positive image of business and results in attention, interest..

She underscored that effective product presentation plays a vital role in enabling MSMEs to stand out in a highly competitive market. Ares M. Balcarse, the workshop’s resource speaker, delivered an in ...