For the 2026 FIFA World Cup, Telemundo’s design challenge was not only to support one of the largest live sports productions ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Giorgia Lupi, who specializes in data visualization, joins Pentagram’s New York office as its first partner in seven years. Here’s what she plans to do. Alexandria Ocasio-Cortez waged a wholly ...

With just over two years to go before the kickoff, Los Angeles brought the Games to life through the unveiling of its official look, a concept comprising graphic patterns and distinctive colours to ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Spread the love“`html Ever wonder why some brands just stick with you? Think of Apple’s clean, minimalist aesthetic, Nike’s empowering ‘Just Do It’ slogan, or Coca-Cola’s iconic red and white script.

CU Boulder’s visual identity uses specific colors, fonts, photography, icons and graphic elements to create a cohesive, distinctive and recognizable brand. The official CU Boulder colors are CU Gold, ...

Learn about the W&M Bray School Lab visual identity. Renowned Cuban graphic designer Alejandro Rodríguez Fornés, known as Alucho, developed visual and metaphorical identities of the work we do in ...