Virtual festivals exploded during a time when concert halls went dark and stadiums sat empty. What started as an emergency ...

Cash. Live Nation events in Europe have deployed wristbands with chips for payments since 2022, and the trend has swept ...

Propelled by augmented reality (AR), virtual reality (VR) and artificial intelligence (AI), I believe the music industry is on the brink of transformation. The global pandemic only accelerated this ...

VR concerts have emerged as a creative outlet for artists such as Travis Scott and Teflon Sega. Companies like Meta, AmazeVR, and Wave are leaning into the tech, creating hyperrealistic VR ...

Fans from 109 countries watch, recording 120 million hearts on social media. SEOUL, South Korea -- On Sunday afternoon, K-pop boy band SuperM thrilled fans in 109 countries with a spectacular live ...