NEW YORK--(BUSINESS WIRE)--Nielsen Catalina Solutions (NCS), a leader in driving return on ad spend (ROAS) for the CPG industry using purchase-based data and measurement, in collaboration with Moat, a ...

Viewability remains a hot topic in the ad tech community. With ad fraud continuing to loom over digital advertising, new viewability metrics are being discussed and implemented by some of the players.

Today, publishers are developing or acquiring more advanced technologies, digital strategies and ad formats in efforts to boost revenue and provide greater value for advertisers. Despite the evolving ...

NEW YORK--(BUSINESS WIRE)--DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its 2024 Global Insights Report. This comprehensive ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

YouTube is the biggest property on the board for online video marketers, but many brands are still shy about spending their money with it. While YouTube can rattle off stats for days about how many ...

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus ...

ComScore will offer viewability and nonhuman traffic detection for free on desktop and mobile, the company said Wednesday. ComScore’s move to eliminate fees on what it terms “baseline” metrics ...

The digital ad space will continue to grow and prosper in 2017, but so will certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs. There ...

Ask yourself the question: are we measuring and managing the right things? Peter Drucker once said, “you can’t manage what you can’t measure.” But for marketers looking at the power of digital video ...

Despite recent clean-up efforts for the digital media supply chain spurred by thought leaders like Procter & Gamble's Chief Brand Officer Marc Pritchard, marketers and platforms alike should hunker ...