Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Creative teams often need many variants across hooks, scripts, tones, and emotional deliveries. Magic Hour’s AI UGC Ad ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

YouTube is cracking down on ad blockers, but don't pull your hair out when commercials interrupt your videos. There are ways ...

Amazon already has an ad-supported streaming-video service, Freevee. And Freevee, unlike say Pluto TV to Paramount+, is within the Prime Video ecosystem. (It remains — and will remain, we’re told — ...

We may receive a commission on purchases made from links. But Amazon is pushing forward with new strategies to monetize its streaming service. That is, Prime Video ads might get even more annoying in ...

Instagram introduced video adverts less than a year ago, and we're going to see a lot more of this content going forward. The Facebook-owned photo service has just doubled the maximum runtime for ...