Like a big cold beer with a side of the 1950s? Well now you can, with the classic Australian beer Victoria Bitter (VB) to be sold in heritage cans, honouring the first canned VB launched back in 1958.

Victoria Bitter and the NRL are rewarding hard work at the grassroots level, with a new initiative to help a registered amateur Rugby League club doing it tough. “The Big Leg Up” will see VB give a ...

Thomas Aitken was just 19 years old when he arrived in Australia from Scotland, and the lad had no idea how his ingenuity and persistence would shape the face of the country. And it would get plenty ...

Victoria Bitter (VB) and Droga5 ANZ, part of Accenture Song, have served up a cheeky campaign that sees the beer brand’s cans act as informational sources for the rules of cricket. Coinciding with the ...

After eleven years of decline, many saw VB as a lost cause. Aussie men were drinking less beer, and the beer they were drinking was more international, more premium, and just more interesting. VB had ...

An iconic 1960s Victoria Bitter campaign featuring a rousing voiceover by actor John Meillon has been immortalised as one of the best Aussie soundtracks to ever exist. The beloved campaign — with the ...

“This time around, we’re getting ahead of the game and preventing any further rule-related blunders, by turning our iconic cans into an educational resource for visiting cricketers and fans.” VB have ...