Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Jeff Webb, the entrepreneur who founded and built the cheerleading powerhouse Varsity Spirit, has died at 76 following an accident. His death was confirmed by Varsity Spirit, the company he founded in ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

Varsity Brands, Inc., the parent of BSN Sports and Varsity Spirit, is in talks to acquire Sports Endeavors, the operator of ...

Jeff Webb, known as "The Father of Modern Cheerleading" for his role as the founder of Varsity Spirit, the Memphis-based company that transformed cheerleading into big business through branded apparel ...

A man who started an empire through cheerleading competitions died. Jeff Webb was 76 years old. The New York Times said Webb “transformed cheerleading from a sideline school-spirit activity into a ...

The NSSC introduces a fully integrated championship environment where entire school spirit programs can travel and compete together. Serving as the new home for the UCA National High School ...