From install counts to player value: Introducing Unity vector-based ROAS campaigns

Source: Unity Unity announced today (the 4th) that it is helping mobile games grow by leveraging its Unity Vector-based ...
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Unity Hires Chris Feo As Its New SVP Of Programmatic

Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining ...

Unity and AppLovin stocks jump on Edgewater upgrade & ad pivot

Shares of Unity Software and AppLovin climbed in recent trading, advancing 5% and 3% respectively, following a sweeping sector upgrade by Edgewater Research. Analyst Joe Wittine raised his rating on ...