When Software as a Service (SaaS) products scale, it might be tempting to think that traditional unit economics rules no longer apply. Expectations of economies of scale further fuel this notion. Yet, ...

Rivian reported mixed Q2 results last week, but is seeing improving unit economics compared to last year. Gross losses per vehicle narrowed significantly, giving Rivian a cost advantage over Lucid and ...

When private equity or strategic investors evaluate a franchise brand, they aren’t starting with the brand story, marketing campaigns or the latest tech integrations. Those matter, but they’re ...

Even the most promising product can fail if its unit economics are off. Of course, all founders can make their own mistakes, but some missteps are more frequent — and dangerous — than others.