The unicorn trend is alive and well. In fact, whimsy in general is in. From mermaid collections to novel-inspired products, beauty junkies seem to love a great fantastical item. Now, a full Too Faced ...

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To kick it off, we have, in the words of Jerrod Blandino, a "sneaky peeky" of the Too Faced holiday offering — and it's good. Expect the brand's premium planner (as well as stickers, because '90s!), ...

Trending heavier than ever are iridescent beauty products and the holographic makeup looks they inspire. Although sparkle and pastels are acceptable any time of year, it's super fitting to break out ...

Death, taxes, pi — some things are forever. But on the brighter side, so is the magic of unicorns. And the beauty world is here to prove it. (See: unicorn braids and hair colour.) But if styling your ...

Unicorns may not be real (sorry to break it to you like this), but the next best thing exists: unicorn horn-shaped makeup brushes. They are blowing up Instagram right now, and a new color option is ...

As if Too Faced teasing unicorn tears lipstick weren't exciting enough, there's more where that came from. The company just announced an entire unicorn makeup collection that'll turn your whole face ...

I admire people who aren’t afraid to go all out with their makeup, whether it’s Halloween or because they love a maximalist moment with no special occasion needed. When it comes to packing on the ...