In 2025, that debate feels outdated. Uber now operates from a position of strength. It generates consistent profits, produces ...

Uber has already proven that it can sustain its profitability. The next question is whether it can compound from here on out.

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Uber Advertising is launching an insights platform for marketers called Uber Intelligence. It has partnered with LiveRamp to aggregate users' data without revealing their identities. Uber has said its ...

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which ...

Holiday campaigns are a blood sport. ’Tis the season for joy, sure, but it’s also the moment every brand is fighting for a spot under the tree. For Japanese beauty giant Shiseido, Christmas is the ...

Uber is transforming into a global Mobility Super-App, leveraging network effects, operating leverage, and recurring revenues from Uber One and advertising. UBER’s core Mobility and Delivery segments ...