Google has introduced a new AI powered virtual try-on (VTO) feature within its AI Mode shopping experience. For now limited to participants in its experimental Search Labs initiative, the tool enables ...

Google announced on Wednesday that its AI feature that lets users virtually try on clothes is expanding to Australia, Canada, and Japan. The tech giant also announced the feature now lets users ...

At Google I/O 2025, the tech company announced a ton of new AI features, and one of the most interesting is a virtual clothing try-on tool. Almost as soon as the feature was released, users started ...

Wouldn’t you want to know how a dress or shirt will look on you before you buy it? (Yes, we do have stores for that.) But in the age of online shopping, Google is suggesting an AI-powered alternative.

As part of its announcements for I/O 2025 today, Google shared details on some new features that would make shopping in AI Mode more novel. It's describing the three new tools as being part of its new ...