In just two short years, Parade has carved out a level of success unheard of in an industry filled with shopping mall brands we've frequented since junior high. As the Gen Z of underwear companies, ...

Parade, the direct-to-consumer underwear brand that launched in 2019 and quickly became a cult favorite, is officially entering the bralette market. The company recently launched two new bralettes — ...

Bralettes have always been celebrated for comfort, says Jené Luciani Sena, a bra expert and style consultant who authored “The Bra Book.” Their seamlessness and flexible, loose feel are a stark ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? There's nothing like the pure happiness you feel when slipping off your bra ...

Shopping for a bra or bralette that feels good and fits well can come with a ton of trial and error. Our editors have tested dozens of bra brands, so to help, we're ...

Emily Ratajkowski, Jenna Ortega, and several other celebrities have worn this editor-tested Fleur Du Mal Luxe Triangle Bra. We’ve spotted Taylor Swift wearing Fleur du Mal several times, including on ...

Anya Taylor-Joy embraced two 2025 fashion trends at once, letting her bralette peek out from under her black lingerie-led Tom ...