The Transformers have long been a godsent idea for toymakers. Ever since the notion of robots that can transform into vehicles and whatnot was first floated in the 1980s, markets all over the world ...

LEGO‘s Optimus Prime set was a rare trailblazer — an officially licensed Transformers toy that actually transformed. For the longest time, “non-transforming” was the one limitation Hasbro and Takara ...

Worlds are colliding as LEGO and Transformers are coming together once again as a new set has been unveiled. It was not long ago that fans saw Optimus Prime come to life in brick-built detail with ...

The Transformer robots have always been the perfect inspiration material for toymakers. I mean, what's not to love about cars and trucks and planes that can morph into sentient, fighting robots? The ...

The LEGO Group and Hasbro are creating the first combined fully-transforming LEGO Transformers line, beginning with Optimus Prime. This is the first time Hasbro and LEGO have worked together, in what ...

Lego's next Transformers sets will seemingly be Optimus Prime and Bumblebee BrickHeadz. Images of the sets have leaked and ...

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Like so many companies before it, Hasbro finally realized that while it’s easy enough to imitate the elements of LEGO, nobody does brick-built toys better. Back when the company tried its own Kre-O, ...

Two years ago, Lego released easily one of its best collectibles in the form of a fully functioning Optimus Prime, and this year, the Autobot leader is being joined by his favorite scout, Bumblebee.

Accompanying Soundwave are two buildable cassette companions: Ravage and Laserbeak, that convert into miniature cassette tapes, fitting snugly into Soundwave’s chest compartment. Accessories include a ...

LEGO has focused more on the 18+ age range in recent years, releasing plenty of LEGO sets for adults. One of the ways this manifests is in sets that play to adults’ nostalgia for when they were kids.

I missed the LEGO Optimus Prime and the LEGO Bumblebee when they first came out and I've regretted it ever since. When they appear again on sale, it's always at a time when I can't justify the cost, ...