Audio now makes up between 30% and 40% of any given Tostitos campaign – or more, depending on the KPI. The brand, owned by PepsiCo’s Frito-Lay division, is making such a big bet on audio because audio ...
Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...
PLANO, Texas, April 28, 2021 /PRNewswire/ -- Are you ready to Cinco? To help make this year's Cinco de Mayo unforgettable, Tostitos® has teamed up with Danny Trejo to launch Tostitos5WaystoCinco.com, ...
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