Unfortunately, the stunt coincided with Ash Wednesday, and Puma's poor timing didn't go over well with its audience. Customer-centricity matters When customers are embedded in your DNA—from customer ...

If those tips aren't enough to get your mind to switch gears from ... but really bad at knowing why the customer should care. As simple as the customer-centric approach might be, as much it might seem ...

Prioritising customer-centricity is critical to not only improve retention but also to keeping your business top-of-mind. Too many businesses make assumptions about their customers without taking ...

The future of insurance belongs to companies that recognize claims are not just payouts—they are moments of truth that define ...

Customer centricity. An overused buzzword in the life sciences industry. Yet an important goal. In an era of eroding rep access, fragmented channels and growing complexity in treatment decisions, ...

Discover how prioritising customer-centricity can transform your business strategy and drive growth. Explore five essential ...