This is a case about how a native Indian cola brand, Thums Up, became India’s first billion USD beverage brand, in a time when COVID-19 tore through the carbonated beverage industry. More importantly, ...

While homegrown cola brand Thums Up has crossed $1 billion in sales in India, Maaza juice is expected to enter the billion-dollar club by 2024. Beverage major Coca-Cola India on Thursday said it ...

Other notes include a hint of vanilla, citrus, and a slightly nutty flavour. Catch Cola asserts its uniqueness in being produced at "5000 ft up in the Himalayas." Some claim its taste is a hybrid ...

With a strategy that combines both disruptive and conventional routes, Coca Cola India has turned Thums Up and Sprite into billion-dollar brands, and is now trying to bring Maaza into the same club.

Coca-Cola India consolidated profit jumps 57%, ad expenses up 52% The company, which operates with power brands in Indian markets including - Coca-Cola, Thums Up, Limca, Sprite, Maaza and Minute ...

Expected to touch this milestone in 2024. For the beverages major, Thums Up and Sprite are the latest to have achieved the billion-dollar brand mark. This year, Coca-Cola Company-owned Thums Up ...