To succeed in the consent economy, marketers need to shift their mindset from merely collecting data to fostering genuine ...

Product Advisory Councils Product councils can be an effective method of tapping into a firm's power users and most engaged customers for new-product insights ... K2M is a manufacturer of highly ...

This is the evolution of Chipotle's previous customer engagement efforts: Its loyalty program, which first launched in 2019, saw a 99% increase in digital sales and a 13.2% increase in revenue to ...

BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today released its fifth annual Global Customer Engagement Review (CER), uncovering some of the ...

At Trendyol, we've seen first-hand what works and what doesn't. Here's what we've learned about winning customer attention in one of the most significant shopping seasons of the year. 1. Make your ...

Cisco Systems is reconstructing its "underutilized" marketing arm to help channel partners reach more customers, engage with them in new ways and earn more revenue. The new Cisco Marketing ...