Let me provide a simple illustration that can shed some light on why we often use the wrong tools to manage entrepreneurial problems. Every year at the beginning of class, I give the Marshmallow ...

Imagine a room filled with 30 people, divided into six teams. Each team gets 20 sticks of spaghetti, a yard of string, strips of scotch tape, and a single marshmallow. They have 18 minutes to build a ...