The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve competition for online display advertising. Google runs an ad ...

When under fire, duck behind fuzzy animals. That, more or less, seems to be Coca-Cola’s strategy as it continues dabbling with generative AI. Last year, the mega-beverage corporation drew grumbles online for using the new tech to produce a Christmas ad ...

Many ad tech vets who previously dabbled in the startup life keep coming back to it. And with an AI bubble 17 times the size of the dot-com bubble, it looks like an ad tech-to-AI pipeline is beginning to form. As AI sinks its teeth into every aspect of the ...

A new analysis of political advertisers found that the platform profits from ads that include deepfakes and other content prohibited by its own policies. Recent Meta ads have included fabricated videos of Senators Elizabeth Warren of Massachusetts and ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally relevant. Connected TV viewing is a lynchpin in this ...

New year is traditionally a time for resolutions - so what better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry... Did you have a good break? Maybe you disconnected properly: notifications off, social media ...

ChatGPT says it's bringing ads to some US users. It might be annoying. But it also might be a good thing. (I know, I know. Hear me out!)

OpenAI said its ChatGPT Go service is available globally for $8 a month. It is billed as offering more than the free service, at a lower price than ChatGPT Plus, for $20.