From supply side efficiencies to AI-enabled targeting, Trade Desk's Terry Kane shares three ad tech trends to watch in 2026.

Randall Rothenberg Proprietor Randall, Ltd. In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating $974 billion in revenue in the United States. This ...

AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue at an 81% margin, driven by Axon’s algorithmic ...

I was riding the 5 train when I saw an ad above my seat for a company called Brex: “SeatGeek controls spend like a rock star with Brex.” These words have the trappings of a sentence but do not mean anything together. I kept repeating them, like ...