Consumers don’t trust how companies use their information. The 2019 marketing playbook feels ancient, and marketing leaders ...

Though the US military's big data initiative Maven has sped up the planning of strikes for years, the comments suggest that ...

Alex Karp doesn’t oversell. He’s a philosopher-CEO who speaks carefully, especially about classified operations. So when he describes what Palantir’s technology does on the modern battlefield, the ...

Alex Karp has never been shy about saying what he thinks. But a recent comment from the Palantir CEO cuts straight to the ...

Editor’s note: This story was initially published on Dec. 18. Shamari Simmons came screaming into the backfield, untouched. On the first play of the fourth quarter of the Big 12 championship, Arizona ...

Discover how inflation targeting helps central banks achieve price stability. Learn the principles, methods, and benefits of ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...