A start-up is trying to change the way ads are handled in casual games by making the spots less obtrusive and potentially more viable for the average marketer. CNET contributor Don Reisinger is a ...

Demand side platform MediaMath has scooped up Tap.Me and its roughly 11 employees for an undisclosed sum. The deal brings MediaMath a far more robust mobile and video ad serving capability than it had ...

US mobile ad start up Tap.Me has unveiled details about its achievements-focused advertising package that's currently being integrated into the Unity engine. It'll enable developers using Unity3D to ...

Pulling together both mobile marketing experts and those with experience in brand building, start up ad platform Tap.Me has unveiled a new advertising advisory board. The board will be charged with ...

We profiled Tap.me, an in-app advertising platform for iOS, shortly after their first round of funding, highlighting their early goals around adding value to a gamer’s playing experience. On their ...

Mobile in-game ad platform Tap.Me has given gamers the opportunity to earn benefits based on their interactions with sponsors. When marketers offered a rich advertising experience through the platform ...

Chicago-based startup Tap.Me, whose technology platform lets brands advertise within mobile games, has been acquired by MediaMath, a New York advertising technology firm. Financial terms of the ...