New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...

Choosing a logo type, after understanding the positives and negatives of each type, is one of the first steps to creating a successful logo for your business ...

The Lamborghini logo, a charging bull ... The story begins with Ferruccio Lamborghini, a successful tractor manufacturer with a passion for fast cars. Dissatisfied with the quality and performance ...

The Anatomy Of A Successful Logo Redesign Here, Jessica Hische diagrams every move she made in updating Mail Chimp’s identity--with graphic design tricks for making sure a newcomer is actually ...

Expanding on the success of the MLB Debut Patch, Topps, MLB and Nike have partnered to recognize baseball's elite performers ...