PORTSMOUTH, N.H. —A new study shows that the post-pandemic economic strain and rising prices continue to rattle U.S. consumers, who are keeping an eye on their spending and streaming video price ...
Magnite, the independent sell-side advertising company, has unveiled the results of its latest study, Why Streaming TV Is a Must-Buy, which highlights how UK audiences engage with streaming TV and the ...
SAN FRANCISCO—A new consumer survey on the state of the streaming industry from Fox’s free-ad supported streaming service Tubi and The Harris Poll, finds that consumers are spending significantly more ...
A new study says advertising on free streaming/FAST platforms can result in the same “attention” level -- or higher -- than those airings on advertising-supported paid streaming platforms. The study - ...
A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread ...
UCLA’s latest Hollywood Diversity Report argues total minutes viewed does not fully capture the total market for original streaming series, or fully help win over new subscribers. By Etan Vlessing ...
Former Sundance Institute CEO Keri Putnam led the "US Independent Film Audience & Landscape Study" and believes there's a massive audience waiting for indie collaboration. Netflix and the like spent a ...
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