Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...
McDonald’s is the world’s most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers ...
To do that, Starbucks must address its reputational shortfall in product value and innovation, leadership, conduct and workplace. Reptrak’ products/services driver includes measures of both the ...
But now Niccol and Smith are tasked with returning to its former glory. Niccol’s “Back to Starbucks” is a plan to counter falling sales and improve customer experiences. “Cathy brings incredible ...
Starbucks CEO Brian Niccol announced Nordstrom's executive Cathy Smith will succeed Rachel Ruggeri as CFO, amid the coffee ...