Marc Farrell became Starbucks' youngest vice president at the age of 33.Farrell, who is from Trinidad and Tobago, calls his ...

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

Starbucks is going back to the future. The coffee giant is brewing up big changes, bringing back old-school self-serve ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Turnarounds are never easy, especially when dealing with a massive company with a powerful brand like Starbucks. The huge run ...

Starbucks CEO Brian Niccol is addressing long-standing complaints about complex drink customizations by introducing ...

New Starbucks CEO Brian Niccol is trying to tackle baristas, customers, and investors' biggest problems after the chain ...

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks U.S. locations, adding more ...

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks’ US locations, adding more comfortable seating, ceramic mugs and a coffee-condiment bar, with customer ...

Starbucks CEO Brian Niccol has simple plans for reviving the company. The Seattle-based coffee giant reported its annual ...