In the data-centric music economy of 2026, discovery is no longer driven by human taste—it is driven by prediction. Platforms ...

Spotify's 600 million users are facing one of the streaming service’s most anticipated, yet dreaded, events: Spotify Wrapped. The annual user listening report provides each Spotify user with a ...

Most independent rappers don’t fail because the music is bad. They fail because they don’t understand the first 24 hours.

If you’ve ever felt frustrated by Spotify‘s algorithm recommending songs that don’t match your taste, there’s some good news. The streaming giant is finally giving you a way to take control of its ...

Posting your Wrapped is a small cultural performance, part taste, part humour, part self-awareness. Friends reply with theirs; brands join in. The ritual doubles as free global marketing. Each share ...