Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

CNBC Widlitz: Tariffs impact consumer psychology—it's not just about prices Posted: March 4, 2025 | Last updated: March 4, 2025 Stacey Widlitz, President of SW Retail Advisors and DealmakeHers ...

Southwest Airlines (LUV) was the latest US airline to note that consumers are beginning to hold back on travel spending as tariffs and trade skirmishes perplex the airline industry. "In the first ...

According to CBS News, Southwest Airlines is set to end its long-standing "bags fly free" policy, a move that could significantly impact customer ... policy as a major consumer advantage.

Among those receiving the best buzz in travel: Southwest (18.3), Marriott (9.8 ... rising from -8.8 to 2.7, as consumer perceptions focused less on the airline’s bankruptcy and more on its ...