While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Social media is ever-evolving. Businesses can harness its power by understanding their audience, crafting content, and ...

Did you know that nearly 54% of social media users browse platforms to research products This staggering statistic highlights ...

We asked industry experts to share one piece of advice they’d give to someone who is concerned about privacy while building ...

Building a recognizable personal brand is more than just a marketing tactic—it’s a business necessity. A strong brand identity establishes credibility, fosters customer trust, and drives small ...

Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...

Solicitation, advertising, or endorsement of a third-party business or service. Northwestern’s social media channels are an integral part of the University’s brand. When you represent the University ...

student-athletes and athletic personnel will have access to LSU’s unrivaled brand-building resources: from communications and social media, to photo and design, to video and podcasts ...

Summit is a unique opportunity for Syracuse University athletes to participate in building brand-athlete partnerships in the ...

Social media is an important and powerful part of how Northwestern communicates, represents, and tells stories about the University. Northwestern-associated social media content is expected to ...