Getting value from social media as a marketing channel requires a clear, focused strategy. But where do you start when it comes to planning your social media strategy? This social media marketing ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

It’s a crowded social media landscape. Here’s how to plan for 2018 and get ahead of the pack. Before we dive in, it’s important to understand what a social media marketing plan is in the first place.

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). Regardless of how much you spend, you ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

For some of us, social media is a fun way to connect with friends, re-share memes, and pass some time after a long day. What may seem straightforward – like posting articles, sharing photos, or ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Social media marketing leveled the playing field for marketers in companies of all sizes. When done right, it offers a direct connection with your customers and insight into their needs, their ...

The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share ...